If you’ve been looking into renting a limousine, you know how they are generally pricier compared to the rates of normal sedan. For some limousine models, the price increase is so significant that it makes you wonder if the service you get is truly worth it. You may begin to think if the limousine rental is worth that much. This article aims to discuss the real cost of a limousine ride and if it’s worth it or not.
Consider the price of the experience
Just like any other services on the market, the price is dictated by the demand. The price is heavily influenced by how much the customers are willing to pay for it. Some companies will price their services much higher than the average market cost to make them appear more professional. This is an old trick in the marketing world – placing their price well above their competitors’, that is. This gives their customers the illusion that their services are much better than anyone else. There are other times where the price is justified because of the superior service.
Most people think “elegant” and “rich” when they see someone riding a limo. This brand recognition is the key to the price point of limousine rental. This image of the limousine, being an elegant car, has much to do with its price. This allows limousine rental companies to increase their rates without having any sort of backlash from their customers. After all, a limo ride is considered fancy by many. As such, it is priced as premium.
Limousine rental pricing
The limousine rental rates are not only dependent on the things stated above – image and market demand. Another factor why limousine rental rates are high as it is, is due to their operating cost. Unknowingly to some people, limousines are actually fuel-hungry machines. Some limousine model, especially the longer ones, can consume fuel comparable to that of a big hauling truck. This is not a particularly good characteristic to have.
Another thing that most people forget about is the maintenance cost. You would rarely find limousines on the street so therefore you can assume that not a good number of them are being made every year. This makes their maintenance a hassle since their parts are hard to find. There are some shops that specializes in limousine vehicles but they can cost quite a lot. This cost adds up especially when a company is maintaining several limousines on their premises.
Overall, the cost of limousine rental is dependent on many factors. Limousine rates are quite expensive, that’s true. However, they can be justified by the higher maintenance and operating cost. Another thing that drives the cost of limousine rental high is their image. A limousine ride is an elegant vehicle and will always gain the respect of onlookers. This kind of recognition gives it leverage on the pricing department. As the saying goes, you drive the price up to how much people are willing to pay for.
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